BRAND
STRATEGIST

MARKETING CONSULTANT

COPYWRITER

Grow your brand with creative strategy and engaging content.

Portrait of Chloe

Ready to Take Your Brand from “Good” to “Great?”

Portrait of Chloe Obico

If you’ve seen some success in growing your business but can’t seem to take your brand to the next level, I’m here to help.

I specialize in finding your unique brand identity, creating holistic marketing strategies, and writing engaging copy to build your business sustainably.

Content Strategy

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Brand Marketing

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Copywriting

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Content Strategy · Brand Marketing · Copywriting ·

My services

  • Icon of a checklist on a clipboard

    Brand Audit

    Evaluate your current brand positioning, analyze competitors, and identify market opportunities and other comprehensive areas for improvement.

  • Icon of a book

    Brand Guideline Creation

    Develop a detailed guidebook encompassing your brand’s unique mission, vision, values, voice and tone, and visual direction.

  • Illustration of different forms of content

    Full Funnel Marketing Strategy

    Create a tailored content strategy aligned with your brand’s positioning and goals, complete with implementation steps and ongoing marketing support.

  • Illustration of a pen and paper with writing

    Copywriting

    Craft persuasive and data-driven copy for all stages of the customer journey, designed to inspire your customers to take action.

Transform Your Brand

I’m Chloe
(and that’s Cooper)

Chloe and her dog Cooper on a hike

With over a decade of experience in brand strategy and creative marketing, I support growing startups with holistic marketing strategies that complement paid advertising channels.

From writing lines of copy to leading branding sessions, I’ve worn many hats in the marketing world. Now, as a freelance marketing consultant and copywriter, my diverse expertise can help your brand achieve long-term growth.

Select Clients

  • "Chloe is that all-star teammate you want when you're delivering something big. She blends strategic, big-picture vision with roll-up-her-sleeves execution. She was so valuable to expediting the launch of my brand to 3 months, taking on double the responsibility I had originally planned for her."

    Sarah Pura, VP of Marketing at Curio

  • "Chloe is a resourceful content strategist and brand marketer. Her thoughtful and collaborative approach drives the most engaging ideas forward and elevates brand presence. She's a valuable asset to any team."

    Brennan Groh, Creative Director at Thousand

  • "I cannot recommend Chloe highly enough. She brings a unique blend of creativity, strategy, and an outcomes-oriented focus to every project. She is uniquely skilled at strategically positioning a brand within the larger competitive landscape, then seamlessly translating this into outstanding copy that truly encapsulates a brand's ethos."

    Mary Gotelli, Director of Growth (Product) at Grayce