Fractional Marketing Leader for Startups & Small Teams

One marketer to handle it all. No full‑time hire required.

Portrait of Chloe

Build a marketing foundation without the full-time investment

Portrait of Chloe Obico

You’ve built real momentum in your business, but you’re starting to feel the limits of doing it all yourself. Your marketing needs clear processes, strong strategy, and consistent execution – ideally without the cost of a full-time hire.

As a fractional marketing director, I come in with senior-level strategy and hands-on execution at a fraction of full-time cost. I integrate seamlessly into your team to scale what’s working, fix what’s not, and build a more sustainable marketing engine.

The result? You can focus on running your business, while I create a marketing function that’s built to scale with you.

Let's Get Started
Let's Get Started

Content Strategy

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Brand Marketing

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Copywriting

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Content Strategy · Brand Marketing · Copywriting ·

Core Services

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    Market Positioning Audit

    Evaluate your current brand positioning, analyze competitors, and identify market opportunities and other comprehensive areas for improvement.

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    Brand Voice & Visuals Guide

    Develop a detailed guidebook encompassing your brand’s unique mission, vision, values, voice and tone, and visual direction.

  • Illustration of different forms of content

    Marketing Strategy

    Create a tailored full-funnel strategy aligned with your brand’s positioning and goals, complete with implementation steps and ongoing marketing support.

  • Illustration of a pen and paper with writing

    Copywriting

    Craft persuasive and data-driven copy for all stages of the customer journey, designed to inspire your customers to take action.

Transform Your Brand

I’m Chloe
(and that’s Cooper)

Chloe and her dog Cooper on a hike

With over a decade of experience in brand strategy and creative marketing, I support growing startups with holistic marketing strategies that complement paid advertising channels.

From writing lines of copy to leading branding sessions, I’ve worn many hats in the marketing world. Now, as a freelance marketing consultant and copywriter, my diverse expertise can help your brand achieve long-term growth.

Get to Know Me
Get to Know Me

Select Clients
See My Work
See My Work

  • "Chloe is that all-star teammate you want when you're delivering something big. She blends strategic, big-picture vision with roll-up-her-sleeves execution. She was so valuable to expediting the launch of my brand to 3 months, taking on double the responsibility I had originally planned for her."

    Sarah Pura, VP of Marketing at Curio

  • "Chloe is a resourceful content strategist and brand marketer. Her thoughtful and collaborative approach drives the most engaging ideas forward and elevates brand presence. She's a valuable asset to any team."

    Brennan Groh, Creative Director at Thousand

  • "I cannot recommend Chloe highly enough. She brings a unique blend of creativity, strategy, and an outcomes-oriented focus to every project. She is uniquely skilled at strategically positioning a brand within the larger competitive landscape, then seamlessly translating this into outstanding copy that truly encapsulates a brand's ethos."

    Mary Gotelli, Director of Growth (Product) at Grayce

  • "Chloe has been a true game-changer for our company. She fits effortlessly into our small team, bringing fresh ideas, strategies and a level of organization that have not only streamlined our processes but elevated our brand. She's incredibly efficient, amazing to work with and delivers results."

    Joci Besecker, Co-Founder/CEO at Premier Catch