Fractional marketing for consumer goods brands
I help founders and small teams of 7- to 8-figure consumer brands increase e-comm revenue without needing to spend more ad dollars or more of the founder’s time. Most clients go from running marketing themselves to simply reviewing results within 90 days.
Ready to make your first strategic marketing hire?
You’ve built real momentum around your brand, but you’re starting to feel the limits of doing it all yourself. If your marketing growth:
Seems to be dependent on your ad spend
Has plateaued but you don’t know why
Is completely dependent on YOU to run
This is where I come in. As a fractional marketing director for 7-8 figure consumer goods brands, I help you increase revenue without needing to spend more money on ads or more of your own time running marketing.
I start with an audit of your brand, positioning, and channel performance, then build a strategy around your goals. Within 3 months, I'm executing that strategy and directing the paid specialists in my network, so all you have to do is review results, not manage multiple vendors.
My goal is to help you grow revenue sustainably, with marketing that you can trust works without your constant oversight.
Ways we can work together
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Marketing audit
The strategy you need to revamp your marketing.
I’ll audit your current strategy and channels, find existing gaps and new opportunities, and create a strategic roadmap for your team to execute.
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Strategic advisory
Senior direction for the team you already have.
I’ll audit your current strategy and channels, make recommendations, and provide ongoing senior-level oversight for your existing team.
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Fractional partnership
Marketing partnership to take you out of the day-to-day.
I’ll audit your marketing strategy, implement the improved plan, and monitor performance for a select number of channels, in partnership with you or your team.
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Embedded leadership
Complete marketing ownership so you can lead the business.
I’ll serve as a fully embedded marketing leader, with annual and quarterly planning, budget ownership, team leadership, and vendor/agency management. In short, full accountability for your marketing function.
I’m Chloe
(and that’s Cooper)
I built my career at startups, turning early-stage ideas into real brands. Some highlights include:
All In Food: I grew the business, originally This Bar Saves Lives, from an apartment operation to a national brand. My marketing work helped secure partnerships with Whole Foods, Starbucks, and Target before the brand was acquired.
Thousand: I guided Thousand from a Kickstarter campaign to a global, multi-category brand. As Head of Brand Marketing, I oversaw a rebrand and expansion into accessories, commuter, and kids categories. My work contributed to consistent year-over-year revenue growth, and laid the foundation for what has since grown into an eight-figure business.
Curio Home Goods: As the first brand marketing hire, I launched a sub-brand of Munchkin – their foray into a new product category and new audience. I built their brand guidelines, website, email program, and organic social from scratch, leading to a $1 million annual run rate within the first 4 months of launching the brand.
As a fractional marketing director, I bring my experienced playbook to founders of early-stage e-commerce brands to help take marketing off their plates.
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