E-comm marketing consultant for consumer brands
I help consumer brands doing $5-10M increase e-comm revenue without depending on more ad dollars or more of the founder’s time. Most clients go from running marketing themselves to simply reviewing results within 90 days.
Ready to make your first strategic marketing hire?
You’ve built real momentum around your brand, but you’re starting to feel the limits of doing it all yourself. You might notice that:
Sales have slowed
Customer acquisition cost is climbing
Growth has plateaued
Marketing is completely dependent on YOU to run
This is where I come in. As a fractional marketing director for $5-10M consumer goods brands, I help you increase revenue without depending on more ad money or more of your own time running marketing.
I start with an audit of your brand positioning and marketing channels to find the gaps that cost you the most. Then I build a strategy where your owned, earned, and paid channels work together so growth isn’t contingent on your ad spend. Finally, I’ll set up the campaigns and processes to scale with you, whether your team runs them or I execute alongside you.
Ways we can work together
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Marketing audit
The strategy you need to revamp your marketing.
I’ll audit your current strategy and channels, find existing gaps and new opportunities, and create a strategic roadmap for your team to execute.
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Strategic advisory
Senior direction for the team you already have.
I’ll audit your current strategy and channels, make recommendations, and provide ongoing senior-level oversight for your existing team.
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Fractional partnership
Marketing partnership to take you out of the day-to-day.
I’ll audit your marketing strategy, implement the improved plan, and monitor performance for a select number of channels, in partnership with you or your team.
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Embedded leadership
Complete marketing ownership so you can lead the business.
I’ll serve as a fully embedded marketing leader, with annual and quarterly planning, budget ownership, team leadership, and vendor/agency management. In short, full accountability for your marketing function.
I’m Chloe
(and that’s Cooper)
I built my career at startups, turning early-stage ideas into real brands.
All In Food: I grew the business, originally This Bar Saves Lives, from an apartment operation to a national brand with partnerships with Whole Foods, Starbucks, and Target before the brand was acquired.
Thousand: I guided Thousand from a Kickstarter campaign to a global brand with expansion into accessories, commuter, and kids categories. My work contributed to consistent annual revenue growth, and laid the foundation for what has since grown into an eight-figure business.
Curio Home Goods: I launched a sub-brand of Munchkin – their foray into a new product category and new audience. I built the brand guidelines, website, email program, and organic social from scratch, leading to a $1 million annual run rate within the first 4 months of launching the brand.
As a fractional marketing director, I bring my experienced playbook to e-commerce brands doing $5-10M to increase revenue without relying on more ad dollars of more or the founder’s time.
Select Clients
