Fractional marketing for e-commerce brands
I help founders and small teams step out of day-to-day marketing tasks and back into leading their business. Most clients move from running marketing themselves to simply reviewing results within 90 days.
Ready to make your first strategic marketing hire?
You’ve built real momentum around your brand, but you’re starting to feel the limits of doing it all yourself. Your marketing needs clear processes, strong strategy, and consistent execution... and you still have to run the business, too. That's where I come in.
As a fractional marketing director for early-stage e-commerce brands, I bring the strategic leadership and tactical ownership of a full-time marketing hire at a fraction of the cost.
First, I establish the strategy, systems, and priorities needed to make your marketing channels deliver results. Within 3 months, I’m executing the strategy across your core channels so all you have to do is review results, not manage the work.
My goal is to give you the confidence that marketing is working without requiring your constant oversight.
Ways we can work together
-
Marketing audit
The strategy you need to revamp your marketing.
I’ll audit your current strategy and channels, find existing gaps and new opportunities, and create a strategic roadmap for your team to execute.
-
Strategic advisory
Senior direction for the team you already have.
I’ll audit your current strategy and channels, make recommendations, and provide ongoing senior-level oversight for your existing team.
-
Fractional partnership
Marketing partnership to take you out of the day-to-day.
I’ll audit your marketing strategy, implement the improved plan, and monitor performance for a select number of channels, in partnership with you or your team.
-
Embedded leadership
Complete marketing ownership so you can lead the business.
I’ll serve as a fully embedded marketing leader, with annual and quarterly planning, budget ownership, team leadership, and vendor/agency management. In short, full accountability for your marketing function.
I’m Chloe
(and that’s Cooper)
I built my career at startups, turning early-stage ideas into real brands. Some highlights include:
All In Food: I grew the business, originally This Bar Saves Lives, from an apartment operation to a national brand. My marketing work helped secure partnerships with Whole Foods, Starbucks, and Target before the brand was acquired.
Thousand: I guided Thousand from a Kickstarter campaign to a global, multi-category brand. As Head of Brand Marketing, I oversaw a rebrand and expansion into accessories, commuter, and kids categories. My work contributed to consistent year-over-year revenue growth, and laid the foundation for what has since grown into an eight-figure business.
Curio Home Goods: As the first brand marketing hire, I launched a sub-brand of Munchkin – their foray into a new product category and new audience. I built their brand guidelines, website, email program, and organic social from scratch, leading to a $1 million annual run rate within the first 4 months of launching the brand.
As a fractional marketing director, I bring my experienced playbook to founders of early-stage e-commerce brands to help take marketing off their plates.
Select Clients
