Fractional marketing for e-commerce brands

I help founders and small teams step out of day-to-day marketing tasks and back into leading their business.

Portrait of Chloe

Ready to make your first strategic marketing hire?

Portrait of Chloe Obico

You’ve built real momentum around your brand, but you’re starting to feel the limits of doing it all yourself. Your marketing needs clear processes, strong strategy, and consistent execution... and you still have to run the business, too. That's where I come in.

As a fractional marketing director for early-stage e-commerce brands, I bring the strategic leadership and tactical ownership of a full-time marketing hire without adding one to your payroll.

First, I establish the strategy, systems, and priorities needed to make your marketing channels deliver results. Within 3 months, I’m executing the strategy across your core channels and all you have to do is review results, not manage the work.

My goal is to give you the confidence that marketing is working without requiring your constant oversight.

Let's Get Started

Ways We Can Work Together

  • Marketing Audit

    Marketing Audit

    The strategy you need to revamp your marketing.

    I’ll audit your current strategy and channels, find existing gaps and new opportunities, and create a strategic roadmap for your team to execute.

  • Strategic Advisory

    Strategic Advisory

    Senior direction for the team you already have.

    I’ll audit your current strategy and channels, make recommendations, and provide ongoing senior-level oversight for your existing team.

  • Fractional Partnership

    Fractional Partnership

    Marketing partnership to take you out of the day-to-day.

    I’ll audit your marketing strategy, implement the improved plan, and monitor performance for a select number of channels, in partnership with you or your team.

  • Embedded Leadership

    Embedded Leadership

    Complete marketing ownership so you can lead the business.

    I’ll serve as a fully embedded marketing leader, with annual and quarterly planning, budget ownership, team leadership, and vendor/agency management. In short, full accountability for your marketing function.

Contact Me

I’m Chloe
(and that’s Cooper)

Chloe and her dog Cooper on a hike

With over a decade of experience in building and leading branding and creative marketing for e-commerce companies, I help founders of growing brands achieve the freedom to focus on business development, not be in the weeds of marketing.

Whether writing lines of copy or leading strategic goal-setting sessions, I’ve worn many hats in the marketing world. Now, as a fractional marketing director, my diverse expertise at start-ups and small businesses can build your marketing foundation so you can focus on scaling the business.

Get to Know Me

Select Clients
See My Work

  • “Chloe completely transformed my business. She reworked the entire content and architecture of our site, increasing engagement and helping us go from roughly one conference room booking per month to more than 20 per month on average. She implemented efficient processes and set us up for success when we were ready to hire an internal marketing team. She didn’t just improve our marketing – she built the foundation for our next stage of growth.“

    Aamil Sarfani, Founder at Project Cowork

  • "Chloe is that all-star teammate you want when you're delivering something big. She blends strategic, big-picture vision with roll-up-her-sleeves execution. She was so valuable to expediting the launch of my brand to 3 months, taking on double the responsibility I had originally planned for her."

    Sarah Pura, VP of Marketing at Curio

  • "Chloe is a resourceful brand marketer who perfectly supports our small team. Her thoughtful and collaborative approach drives the most engaging ideas forward and elevates brand presence. She's a valuable asset to any team."

    Brennan Groh, Creative Director at Thousand

  • "I cannot recommend Chloe highly enough. She brings a unique blend of creativity, strategy, and an outcomes-oriented focus to every project. She is uniquely skilled at strategically positioning a brand within the larger competitive landscape, then seamlessly translating this into outstanding copy that truly encapsulates a brand's ethos."

    Mary Gotelli, Director of Growth (Product) at Grayce

  • "Chloe has been a true game-changer for our company. She fits effortlessly into our small team, bringing fresh ideas, strategies and a level of organization that have not only streamlined our processes but elevated our brand. She's incredibly efficient, amazing to work with and delivers results."

    Joci Besecker, Co-Founder/CEO at Premier Catch