Pot Plant Content Optimization
SEO and Brand Copywriting | 2021
The Problem
After garnering nationwide attention from features in the New York Times, Newsweek, Vice, and more, Pot Plant wanted to rework their website copy to capitalize on the increased top-of-funnel interest and convert customers.
My Solution
Tell a more personal “About Us” story.
Optimize homepage and product pages for SEO.
Improve product language to more effectively convey that the plants are artificial.
