OneVeracity

Launching a new voice and creating brand new B2B and B2C copy assets for a newly rebranded healthcare company.

The challenge

Freshly relaunched with expanded services and a new brand identity, OneVeracity (formerly Veracity Benefits) needed new online assets and help establishing its new voice to speak to businesses and consumers alike.

My solution

  • Establish an approachable voice and writing standards based on OneVeracity’s brand guidelines.

  • Simplify complicated and technical health insurance topics into B2B copy aimed at healthcare brokers, self-funded employers, and HR professionals for LinkedIn, blog, case studies, and white papers.

  • Turn confusing or dry healthcare topics into concise, engaging B2C copy aimed at OneVeracity health plan members for the member email list.

The results

  • Increased member email click rate by 15%

  • Increased B2B email click rate by over 20%

  • Increased online inquiries into OneVeracity by over 15%

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