Project Cowork
Writing SEO-optimized copy for a new-and-improved website for an expanding local business.
The challenge
Project Cowork’s website was outdated, with outdated information and a confusing user experience. As a result, their online booking conversion rate suffered.
My solution
Map the typical customer journey to the website to inform the content infrastructure and hierarchy.
Create concise, repeatable copy templates for product and location pages to scale with the company as it grows.
Optimize homepage and product pages for SEO to increase discoverability.
Incorporate detailed information and FAQ sections to reduce time-consuming customer service inquiries
The results
Average of 21 room rentals per month, up from 1 per month before the new website
Average 8+ min on site, with up to 20–30 min for some users
30% increase in online bookings, leading to fewer customer support emails and phone calls
$3000+ in direct revenue from online bookings alone in just one month
