SEO and conversion copywriting
Growing top-of-funnel interest and increasing conversion rate for a unique artificial plant company.
The challenge
Shortly after launching, Pot Plant wanted to rework their website copy to generate increased top-of-funnel interest and convert customers.
My solution
Tell a more personal “About Us” story to humanize the brand.
Optimize homepage and product pages for SEO to increase discoverability.
Rewrite product language to more effectively convey that product value propositions.
The results
Increased conversion rate by 20%
Increased organic search traffic by 15%
Greater brand awareness led to press placements in the New York Times, Vogue, Architectural Digest, Vice, Newsweek, and more
The Clone
The Teen
The Adult
The Mother
